David started out as an engineering graduate with a love of the physical world and solving practical problems. After many years in corporate life he became obsessed with solving the problem of the backpack.
Edward is a founder and partner of the award-winning industrial design practice, Goodwin Hartshorn, with products in cycling, audio, and glasses. He is a talented musician and also bakes his own bread.
Richard is a founder and partner of the award-winning industrial design practice, Goodwin Hartshorn, with products in cycling, audio, and glasses. Wine is also a specialist subject and he is an all-round sportsman.
James has designed cool backpacks for global brands like Crumpler and knomo, and has an eye for distinctive detail and clean functionality. He's an marathon runner, and recovering Australian living in London.
Luke is a veteran in scale operations and sourcing high quality products internationally. Formerly a director at Dicota, a leading brand in tech bags, he specialises in growth businesses. He can order food and drink in several languages, and is expert in negotiating hotel room upgrades.
Cass is a PR and Communications specialist with 20 years experience across technology, apparel and start-up businesses, including a number of Dragons Den ventures. She has a nose for quality in textiles and checks whether your shoes have been shined.